Safety is at the top of the “important” list any time a vehicle is out and about. With this in mind, read on to understand why Kia has some of the safest models in town.
About Kia Recognition
At Kia, when creating or upgrading the models, it’s understood by the engineers and designers that unforeseen things can happen whenever drivers are out-and-about town. For this reason, the focus at Kia is to ensure the systems in place are supportive and promote safety.
For four years running, the company’s dedication to safety has ranked Kia models high on the list as a mass-market brand in the area of initial quality by J. D. Power. Over the four years, reports from Kia owners were fewer than all truck and non-luxury car brands within 90 days of ownership. These results are due, in part, to the generous 10-year/100,000-mile warranty.
In 2017, Kia ranked #69 on Interbrand’s 100 Best Global brands. It marked the sixth time the company had consistently made the top 100 list. Due to the company’s increase in value, Kia achieved the standing as the 11th most valuable brand outranking many car manufacturers.
Kelley Blue Book
The Kia also earned the ranking as one of the 10 Most Awarded Brands of 2017 by Kelley Blue Book. Several Kia vehicles were rated based on comfort, capability, value, innovation, and reliability.
Kia Safety Features
With safety as a priority, the new vehicle lineup features an advanced airbag system, which includes dual front airbags, and front- and second-row seating side-curtain airbags and front seat-mounted side airbags.
In the event of a collision, the advanced sensor system determines the level of severity caused by the impact, senses if there is a front passenger, and if the seat belt is in use. At this point, the system will then control inflation of the airbag.
2019 IIHS Ratings
Several models for 2019 have earned safety recognition from the Insurance Institute for Highway Safety (IIHS). These include the Cadenza, Forte, Niro, Niro Plug-In Hybrid, Optima, Optima Hybrid, Rio, Sorento, and Soul.
The Cadenza, Optima Hybrid, Rio (sedans only) and Sorento earned the standing as a 2019 IIHS Top Safety Pick when equipped with LED headlights and the Forward Collision-Avoidance Assist feature.
The Forte and the Optima were chosen as the 2019 IIHS Top Safety Pick+ when fitted with LED headlights.
The IIHS Top Safety Pick+ designation also goes to the Niro and the Soul when equipped with options that include HID headlights and the Autonomous Emergency Braking system. The Niro Plug-In Hybrid also earned this rating with HID headlights as the equipment.
2019 NHTSA Ratings
Safety ratings by the National Highway Traffic Safety Administration (NHTSA) are based on frontal crash, side crash, rollover, and an overall rating. Several 2019 Kia models have been rated, which include the Optima, Optima Hybrid with five stars in each category. The Soul SUV and the Sorento SUV received four stars in the rollover category; five stars overall. The Sportage received four stars for frontal crash and rollover, five stars for side crash, and five stars overall.
When safe and secure drive time is a factor, Kia has a well-defined history as a brand where safety comes first.
Image via Kia.com